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Multilingual International B2B Marketing
in Central Asia,
End-to-End Localization in Russian, Kyrgyz, Kazakh, Uzbek
Scale your business to Central Asia from abroad and visa versa.

"How to reach clients in Central Asia in 2025?"

"How to expand our services to a Russian-speaking market?"

"How to market to Central Asian buyers?"


what we do

  • Connect you with your audience, partners&

    distributors

    We build connect businesses utilizing our database of trusted entrepreneurs and organizations and launch B2B campaigns to attract business partners in Kyrgyzstan, Kazakhstan and Uzbekistan.

  • Culturally sensitive
    Localization
    &Translation
    We translate your presentations and business pitches into the required languages as well as localize your content into Russian, Uzbek, Kazakh, Japanese, Chinese, adapting your message to the culture and expectations of your audience.

  • Precise

    Social Media Marketing

    We analyze foreign markets, craft a unique value proposition, and set up advertising on Google Ads, Facebook, LinkedIn, WeChat, Rednote, Douyin.


    We launch your profiles on Instagram, Facebook, LinkedIn, WeChat, Rednote, and Douyin to reach international audiences and boost brand recognition.


    We run laser-focused advertising across platforms that work in Central Asia to connect you with the people already looking for what you offer. Our team of experienced marketers knows how crucial culturally-sensitive business communication and successfully manage and optimize their campaigns efficiently so that our clients can focus on their business operations.

what we offer

Marketing/localization from zero
Our experienced marketing team creates a comprehensive customized strategy to promote your business to Central Asia and visa versa


Social Media and Influencer Marketing
We help you update your website, social media presence so that right people can find you.
You are a professional and built a strong reputation in your field, and we’ll ensure that global buyers recognize it, wherever they search for insights.

Business Language Courses
Effective online Russian, Japanese, and Chinese courses from business practitioners with experience of working abroad using a customized curriculum created for your business goal.
the team
  • Khamida Malianchinova
    Founder
    Communications Consultant for Japanese Companies

    Born in Kyrgyzstan and shaped by global experiences, Khamida’s passion for cross-cultural connection began as a language‑learning teen.

    By high school, she was already exploring Japanese and English—and dreaming of bridging worlds.
    Her academic journey led her to Tokyo in 2019 as a recipient of the prestigious MEXT scholarship to study Media and Communications at the University of Tokyo. While there, she co‑founded the video podcast Tokyo State of Mind, dedicated to fostering community among international residents facing cultural isolation and social challenges

    After years of managing international projects and working across regions, in 2023 she founded coalaminds, a global B2B marketing consultancy focused on attracting partners and clients across the United States, China, and Japan. Since then her team has successfully delivered tailored campaigns spanning strategy development, digital marketing, multilingual content localization, and social media activation across platforms such as WeChat, Douyin, LinkedIn, Google Ads, and Facebook.

    Fluent in English, Japanese, Chinese, Russian, and Kyrgyz, Khamida enjoys writing, aikido and cycling.

    Khamida lives in Bishkek, traveling to Tokyo and is passionate about helping brands transcend borders through strategy, storytelling, and cultural insight.
  • Sofiana Malianchinova
    Cofounder
    Communications Consultant for Chinese Companies

    Sofiana is an experienced communications consultant specializing in collaborations with Chinese companies. Formerly a sales specialist for the CIS region at ResellUp, she went on to become the director of the Japanese logistics company Fashion Mart. Under her leadership, Fashion Mart successfully launched its own e-commerce website connecting Japan and Kyrgyzstan from scratch, building a buyer base of over 500 clients across Central Asia.

    In 2024, with support from USAID and in partnership with NYU alumna Valeri Varko, Sofiana co-organized a marketing training program for leading Kyrgyz startups. The program focused on boosting profitability through tailored strategy improvements and in-depth case analyses for each participant.
    Sofiana graduated in 2020 from Minzu University in Beijing, China, earning a degree in Economics and Logistics. She has represented Chinese companies at major international events, including EXPO 2025.
    Fluent in English and Chinese (HSK 6), Sofiana bridges cultures and markets to help businesses grow and communicate effectively across borders
  • 500+ expert base
    Over 10 years of working with international companies around, we have built a team of experts across various fields — from IT to medicine
we love our partners
our blog
We publish our latest news, upcoming events, and hiring information
    Let’s Expand Your Venture in Central Asia


    Schedule a free consultation to uncover what’s holding you back and explore tailored solutions for your next step.
    How can we help you?
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